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Why Industry Experience Isn't Everything: A Fresh Perspective for Your Fractional CMO Search
Case Study

Why Industry Experience Isn't Everything: A Fresh Perspective for Your Fractional CMO Search

As the CEO of a growing company, you know your industry inside and out. You've got the technical terms down pat, and you're fluent in the unique language of your business. But when it comes to finding your next fractional CMO, does that mean they need to be an industry insider, too?

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