Fractional CMO

A fractional executive with a whole lot of knowledge.

Allow your business to take flight by adding an experienced Chief Marketing Officer at a fraction of the cost.

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Meet your BlueByrd
Fractional CMO.

A Chief Marketing Officer is crucial to a company’s success. Effectively differentiating your offering in a competitive landscape, making sure your message resonates with customers, and ultimately capitalizing on those impressions requires some seriously experienced plate spinning.

Hiring the right one is challenging. Especially when you consider that the consequences of hiring the wrong one might not be evident for years. A BlueByrd Fractional CMO gives you valuable expertise on your terms. We take your short-term and long-term goals and develop a winning customer acquisition strategy.

What is a BlueByrd Fractional CMO?

BlueByrd FCMOs fulfill all the functions of a traditional CMO but on a part-time or fractional basis. For some companies, particularly technically focused B2Bs, it’s far more cost-effective.

With senior-level savvy, we align sales and marketing with your management team to drive revenue. As part of your management team, we align with your values, play well with your executive team members and work closely with your CFO to determine a reasonable marketing budget.

Most importantly, BlueByrd FCMOs take it personally. They develop a passion for your business and want to see it succeed. Read more here on what to and not to expect from your Fractional CMO.

Why is a BlueByrd Fractional CMO right for your organization?

Most organizations find themselves spending a marketing budget with no real purpose or strategy. They are just executing random tactics and hoping one works. Well, we believe hope is a terrible strategy, at least with marketing.

The goal is customer acquisition, right? Knowing who your customers are and how to speak to them is the only way to acquire new customers. This is where an experienced BlueByrd Fractional CMO comes in. They have real-world experience in several industries and have developed messaging for hundreds of buyer types. Especially in today's time, it's never usually one or two decision-makers. It's multiple. Even in B2C sales.

Our Fractional CMOs have insight most others don't and have personally built strategies to market to unique, niche buyers. BlueByrds are incredible communicators, have the ability to understand your market and product quickly, and develop an intentional plan that puts money in your pocket. Best of all, they work at your pace. Time is money.

What kind of businesses do BlueByrd Fractional CMOs work with?

We have found that our most successful FCMO engagements are with mid-sized companies with revenue over $20 MM.

We can assist with determining a marketing budget and then developing a quarterly marcom plan on how to spend that budget to achieve your goals.

If you aren’t sure whether a Fractional CMO engagement is right for you, contact us to find out.

Industries we have served:

  • Oil & Gas
  • Energy 
  • Chemicals
  • Healthcare
  • Medical Devices
  • Manufacturing
  • Software
  • Robotics
  • Human Resources Consulting
  • Senior Living

...and many more.

Advantage: Your Revenue

Here are some advantages you can expect from your BlueByrd Fractional CMO.

  • Proven expertise, packaged for your needs
  • Agility to adapt to evolving market conditions
  • Quickly learn your market, competitors, and customers
  • Execute on strategic business objectives and goals
  • Perfect alignment with management team
  • Cost-effective, low-risk deployment
  • Fiduciary responsibility: a budget that makes sense
  • Results oriented: report on said goals
  • Ultimately, grow your revenue

Companies we’ve consulted with

caterpillar logo
sma technologies logo
weir logo
hill and griffith logo
proler industries logo
winfrey logo
nkw logo
Diax Labs logo
belmont village logo

Let's get to work.

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