Allow your business to take flight by adding an experienced Chief Marketing Officer at a fraction of the cost.
A Chief Marketing Officer is crucial to a company’s success. Effectively differentiating your offering in a competitive landscape, making sure your message resonates with customers, and ultimately capitalizing on those impressions requires some seriously experienced plate spinning.
Hiring the right one is challenging. Especially when you consider that the consequences of hiring the wrong one might not be evident for years. A BlueByrd Fractional CMO gives you valuable expertise on your terms. We take your short-term and long-term goals and develop a winning customer acquisition strategy.
BlueByrd FCMOs fulfill all the functions of a traditional CMO but on a part-time or fractional basis. For some companies, particularly technically focused B2Bs, it’s far more cost-effective.
With senior-level savvy, we align sales and marketing with your management team to drive revenue. As part of your management team, we align with your values, play well with your executive team members and work closely with your CFO to determine a reasonable marketing budget.
Most importantly, BlueByrd FCMOs take it personally. They develop a passion for your business and want to see it succeed. Read more here on what to and not to expect from your Fractional CMO.
Most organizations find themselves spending a marketing budget with no real purpose or strategy. They are just executing random tactics and hoping one works. Well, we believe hope is a terrible strategy, at least with marketing.
The goal is customer acquisition, right? Knowing who your customers are and how to speak to them is the only way to acquire new customers. This is where an experienced BlueByrd Fractional CMO comes in. They have real-world experience in several industries and have developed messaging for hundreds of buyer types. Especially in today's time, it's never usually one or two decision-makers. It's multiple. Even in B2C sales.
Our Fractional CMOs have insight most others don't and have personally built strategies to market to unique, niche buyers. BlueByrds are incredible communicators, have the ability to understand your market and product quickly, and develop an intentional plan that puts money in your pocket. Best of all, they work at your pace. Time is money.
We have found that our most successful FCMO engagements are with mid-sized companies with revenue over $20 MM.
We can assist with determining a marketing budget and then developing a quarterly marcom plan on how to spend that budget to achieve your goals.
If you aren’t sure whether a Fractional CMO engagement is right for you, contact us to find out.
...and many more.
One of BlueByrd’s core offerings is providing Fractional Chief Marketing Officers to our clients, and we often get asked, “What should I expect from my Fractional CMO?” Many of our clients have never had a CMO or even high-level marketing expertise inside their organizations, so it is a valid question.
Different fractional CMOs charge different amounts. It also depends on how much of their time you will need. Here’s the longer answer.
Tell us a little about your business.