Case Study
Oil & Gas Software

Breaking into a new target market, our technology client generated $1M in sales-qualified leads—all in just 90 days

aramco
Caterpillar
SLB
Baker Hughes
TechnipFMC
energy ogre
John Cockerill
Keane
IMI Critical Engineering
ClaimPilot
SMA Technologies
WesternGeco
CSW Industrials
Fairfield Geotechnologies
Birkman
Weir
G&H Orthodontics
Hill & Griffith
Restaurant Owner
Proler Industries
Valley Solvents & Chemicals
Winfrey Design & Build
Hydro Kinetics
Chiron Financial
BenefitU

Situation

A leading technology company specializing in innovative solutions for the E&P sector faced significant challenges in gaining brand awareness and driving interest in its new suite of E&P software products.

Despite offering cutting-edge features designed to streamline operations and improve efficiency, the company struggled to stand out in a crowded and highly competitive market.

Situation

A leading technology company specializing in innovative solutions for the E&P sector faced significant challenges in gaining brand awareness and driving interest in its new suite of E&P software products.

Despite offering cutting-edge features designed to streamline operations and improve efficiency, the company struggled to stand out in a crowded and highly competitive market.

Impact

4,361

Clicks

$1M

In sales-qualified leads

2,281%

Return on investment

4,361

Clicks

$1M

In sales-qualified leads

2,281%

Return on investment

Approach

In-depth Audience Research

We conducted comprehensive research to identify the company's true audience and its most pressing pain points. By analyzing industry trends, customer feedback, and competitor strategies, we gained valuable insights into the decision-makers who would benefit most from the E&P software.

In-depth Audience Research

We conducted comprehensive research to identify the company's true audience and its most pressing pain points. By analyzing industry trends, customer feedback, and competitor strategies, we gained valuable insights into the decision-makers who would benefit most from the E&P software.

Building Credibility Through Testimonials

To establish trust and authority in the market, we curated testimonials from respected experts within the E&P sector. These endorsements highlighted the software's value and demonstrated real-world applications, adding credibility to the company’s offerings.

Tailored Messaging with Advanced Targeting

We crafted precise ad copy and deployed highly targeted campaigns to ensure the right message reached the right audience at the right time. This included leveraging platform-specific targeting tools and adjusting messaging to resonate with key industry stakeholders.

Approach

In-depth Audience Research

We conducted comprehensive research to identify the company's true audience and its most pressing pain points. By analyzing industry trends, customer feedback, and competitor strategies, we gained valuable insights into the decision-makers who would benefit most from the E&P software.

In-depth Audience Research

We conducted comprehensive research to identify the company's true audience and its most pressing pain points. By analyzing industry trends, customer feedback, and competitor strategies, we gained valuable insights into the decision-makers who would benefit most from the E&P software.

Building Credibility Through Testimonials

To establish trust and authority in the market, we curated testimonials from respected experts within the E&P sector. These endorsements highlighted the software's value and demonstrated real-world applications, adding credibility to the company’s offerings.

Tailored Messaging with Advanced Targeting

We crafted precise ad copy and deployed highly targeted campaigns to ensure the right message reached the right audience at the right time. This included leveraging platform-specific targeting tools and adjusting messaging to resonate with key industry stakeholders.

In-depth Audience Research

We conducted comprehensive research to identify the company's true audience and its most pressing pain points. By analyzing industry trends, customer feedback, and competitor strategies, we gained valuable insights into the decision-makers who would benefit most from the E&P software.

BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business. 

Perfect For:

  • Companies looking for a fresh start
  • New CEOs 
  • Pre and post m&a activity
  • Management teams in need of alignment
  • Companies in need of a turnaround
  • Companies with cultural/morale issues
  • Companies struggling to grow 

Shorten sales cycles

Shorten sales cycles with targeted content

The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.  

With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.

BlueByrd integrates with your team and meets you where you are.

Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.

Strategy comes down to choices.
Here’s why you should choose BlueByrd

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