In order to gain market share among smaller North American E&P operators, the large oilfield services company (the "company") repackaged its best-in-class E&P software, which used to only be accessible to the major oil and gas companies, into a more affordable, cloud-enabled, pay-as-you-go subscription service. It supports the workflows these operators need without the excessive capex and IT requirements associated with traditional software. Plus, they can purchase it on a project-by-project basis, allowing them to control their costs while improving the productivity of their wells.
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