In order to gain market share among smaller North American E&P operators, the large oilfield services company (the "company") repackaged its best-in-class E&P software, which used to only be accessible to the major oil and gas companies, into a more affordable, cloud-enabled, pay-as-you-go subscription service.
It supports the workflows these operators need without the excessive capex and IT requirements associated with traditional software. Plus, they can purchase it on a project-by-project basis, allowing them to control their costs while improving the productivity of their wells.
In order to gain market share among smaller North American E&P operators, the large oilfield services company (the "company") repackaged its best-in-class E&P software, which used to only be accessible to the major oil and gas companies, into a more affordable, cloud-enabled, pay-as-you-go subscription service.
It supports the workflows these operators need without the excessive capex and IT requirements associated with traditional software. Plus, they can purchase it on a project-by-project basis, allowing them to control their costs while improving the productivity of their wells.
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Developed concise, pragmatic messaging that focused on three main value propositions for the NAM customer, which were atypical of the company: simplicity, accessibility, and affordability
Re-designed and enhanced the user experience of the e-commerce website
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Developed concise, pragmatic messaging that focused on three main value propositions for the NAM customer, which were atypical of the company: simplicity, accessibility, and affordability
Re-designed and enhanced the user experience of the e-commerce website
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Increased total leads by 1,100%
Increased qualified leads by 1,390%
Increased annual revenue by 200%
Increased traffic to the e-commerce site to such a degree that it was the most popular page aside from the homepage
Increased total leads by 1,100%
Increased qualified leads by 1,390%
Increased annual revenue by 200%
Increased traffic to the e-commerce site to such a degree that it was the most popular page aside from the homepage
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