Case Study
Large Oil & Gas Services

Oil & Gas Services Firm Achieves 1,100% More Leads after SaaS Launch

aramco
Caterpillar
SLB
Baker Hughes
TechnipFMC
energy ogre
John Cockerill
Keane
IMI Critical Engineering
ClaimPilot
SMA Technologies
WesternGeco
CSW Industrials
Fairfield Geotechnologies
Birkman
Weir
G&H Orthodontics
Hill & Griffith
Restaurant Owner
Proler Industries
Valley Solvents & Chemicals
Winfrey Design & Build
Hydro Kinetics
Chiron Financial
BenefitU

Situation

In order to gain market share among smaller North American E&P operators, the large oilfield services company (the "company") repackaged its best-in-class E&P software, which used to only be accessible to the major oil and gas companies, into a more affordable, cloud-enabled, pay-as-you-go subscription service.

It supports the workflows these operators need without the excessive capex and IT requirements associated with traditional software. Plus, they can purchase it on a project-by-project basis, allowing them to control their costs while improving the productivity of their wells.

The company, repackaged its best-in-class E&P software

Situation

In order to gain market share among smaller North American E&P operators, the large oilfield services company (the "company") repackaged its best-in-class E&P software, which used to only be accessible to the major oil and gas companies, into a more affordable, cloud-enabled, pay-as-you-go subscription service.

It supports the workflows these operators need without the excessive capex and IT requirements associated with traditional software. Plus, they can purchase it on a project-by-project basis, allowing them to control their costs while improving the productivity of their wells.

The company, repackaged its best-in-class E&P software

Impact

1,100%

increased leads

Increased total leads by 1,100%

1,390%

increased qualified leads

Increased qualified leads by 1,390%

200%

Increased annual revenue

Increased annual revenue by 200%

Increased traffic to the e-commerce site to such a degree that it was the most popular page aside from the homepage

1,100%

increased leads

Increased total leads by 1,100%

1,390%

increased qualified leads

Increased qualified leads by 1,390%

200%

Increased annual revenue

Increased annual revenue by 200%

Increased traffic to the e-commerce site to such a degree that it was the most popular page aside from the homepage

Approach

Domain vs. by software

Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge

Domain vs. by software

Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge

Concise messaging

Developed concise, pragmatic messaging that focused on three main value propositions for the NAM customer, which were atypical of the company: simplicity, accessibility, and affordability

Enhanced the user experience

Re-designed and enhanced the user experience of the e-commerce website

Approach

Domain vs. by software

Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge

Domain vs. by software

Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge

Concise messaging

Developed concise, pragmatic messaging that focused on three main value propositions for the NAM customer, which were atypical of the company: simplicity, accessibility, and affordability

Enhanced the user experience

Re-designed and enhanced the user experience of the e-commerce website

Domain vs. by software

Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge

Heading

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