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In order to gain market share among smaller North American E&P operators, the large oilfield services company (the "company") repackaged its best-in-class E&P software, which used to only be accessible to the major oil and gas companies, into a more affordable, cloud-enabled, pay-as-you-go subscription service.
It supports the workflows these operators need without the excessive capex and IT requirements associated with traditional software. Plus, they can purchase it on a project-by-project basis, allowing them to control their costs while improving the productivity of their wells.
In order to gain market share among smaller North American E&P operators, the large oilfield services company (the "company") repackaged its best-in-class E&P software, which used to only be accessible to the major oil and gas companies, into a more affordable, cloud-enabled, pay-as-you-go subscription service.
It supports the workflows these operators need without the excessive capex and IT requirements associated with traditional software. Plus, they can purchase it on a project-by-project basis, allowing them to control their costs while improving the productivity of their wells.
Increased total leads by 1,100%
Increased qualified leads by 1,390%
Increased annual revenue by 200%
Increased traffic to the e-commerce site to such a degree that it was the most popular page aside from the homepage
Increased total leads by 1,100%
Increased qualified leads by 1,390%
Increased annual revenue by 200%
Increased traffic to the e-commerce site to such a degree that it was the most popular page aside from the homepage
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Developed concise, pragmatic messaging that focused on three main value propositions for the NAM customer, which were atypical of the company: simplicity, accessibility, and affordability
Re-designed and enhanced the user experience of the e-commerce website
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
Developed concise, pragmatic messaging that focused on three main value propositions for the NAM customer, which were atypical of the company: simplicity, accessibility, and affordability
Re-designed and enhanced the user experience of the e-commerce website
Helped the company reorganize its offerings by domain vs. by software profile to make it easier for users to find the software package applicable to their specific domain and challenge
BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business.
Shorten sales cycles with targeted content
The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.
With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.
Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.
At BlueByrd, we understand that all marketing efforts should lead to one core metric – adding revenue. And since we’re flexible in our approach, we don’t put all our chips on one tactic and let it ride. We fail fast to understand what works and what doesn’t, and continue tailoring our tactics to consistently keep your bottom line growing.
When you’re nimble in your approach, you need a team that knows a lot of things. Our BlueByrds boast expertise experience across a diverse range of industries and revenue-growth techniques. This collective, collaborative mindset means we think about strategy and execution from many perspectives that all up to one thing: commercial success for your business.
Before you try to move the needle, you need to make sure it’s sharp. We take time to discover the unique aspects of your business, then work with you to make the right strategic marketing choices for growing it. Because when you lead with strategy, results follow.
Tell us a little about your business.
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