Case Study
Organizational Performance

Birkman International Revamps Website, Enhances Branding & Boosts SEO 72%

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Situation

Birkman International’s website did not align with its updated brand guidelines and messaging, featuring poor navigation that hindered user experience and made it difficult for potential clients to find relevant content addressing their business needs.

Additionally, the site was not optimized for SEO, limiting its visibility in search results and making it challenging for new clients to discover Birkman outside of branded searches or direct traffic.

Situation

Birkman International’s website did not align with its updated brand guidelines and messaging, featuring poor navigation that hindered user experience and made it difficult for potential clients to find relevant content addressing their business needs.

Additionally, the site was not optimized for SEO, limiting its visibility in search results and making it challenging for new clients to discover Birkman outside of branded searches or direct traffic.

Impact

72%

Increase in Google ranking position

30%

Increase in website impressions

11%

Increase is website traffic in the first 7 days

72%

Increase in Google ranking position

30%

Increase in website impressions

11%

Increase is website traffic in the first 7 days

Approach

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Redesign

Redesigned the website to improve navigation, linking Birkman's products and solutions to key focus areas through intuitive navigation, visuals, and messaging.

SEO

Collaborated with SEO experts to optimize website pages by integrating highly searched keywords and overhauling blog content to improve search engine visibility.

Approach

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Redesign

Redesigned the website to improve navigation, linking Birkman's products and solutions to key focus areas through intuitive navigation, visuals, and messaging.

SEO

Collaborated with SEO experts to optimize website pages by integrating highly searched keywords and overhauling blog content to improve search engine visibility.

Enhance

Completed a visual refresh of the website to align with updated brand guidelines and enhance the overall design.

Heading

BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business. 

Perfect For:

  • Companies looking for a fresh start
  • New CEOs 
  • Pre and post m&a activity
  • Management teams in need of alignment
  • Companies in need of a turnaround
  • Companies with cultural/morale issues
  • Companies struggling to grow 

Shorten sales cycles

Shorten sales cycles with targeted content

The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.  

With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.

BlueByrd integrates with your team and meets you where you are.

Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.

Strategy comes down to choices.
Here’s why you should choose BlueByrd

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