Case Study
Senior Living Facility

A senior living facility reinforced Its reputation and drove record move-Ins with strategic marketing

Situation

In 2020, the pandemic severely impacted the senior housing sector, causing our client’s residents to drop by nearly 50%. Restoring confidence in senior living was critical, but so was reinforcing their reputation as a safe, thriving community where residents could receive exceptional care, even in the most challenging times.

Situation

In 2020, the pandemic severely impacted the senior housing sector, causing our client’s residents to drop by nearly 50%. Restoring confidence in senior living was critical, but so was reinforcing their reputation as a safe, thriving community where residents could receive exceptional care, even in the most challenging times.

Approach

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Thought Leadership

Launched a monthly national webinar series featuring industry leaders addressing relevant senior health and wellness topics.

Content Hub

Created a dementia resource microsite that establishes our client as a trusted authority in memory care.

Approach

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Thought Leadership

Launched a monthly national webinar series featuring industry leaders addressing relevant senior health and wellness topics.

Content Hub

Created a dementia resource microsite that establishes our client as a trusted authority in memory care.

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Impact

20

Consecutive months of record move-ins

90%

Resident recovery

9,840

Marketing qualified leads

20

Consecutive months of record move-ins

90%

Resident recovery

9,840

Marketing qualified leads

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