Case Study
Senior Living Facility

A senior living facility reinforced Its reputation and drove record move-Ins with strategic marketing

aramco
Caterpillar
SLB
Baker Hughes
TechnipFMC
energy ogre
John Cockerill
Keane
IMI Critical Engineering
ClaimPilot
SMA Technologies
WesternGeco
CSW Industrials
Fairfield Geotechnologies
Birkman
Weir
G&H Orthodontics
Hill & Griffith
Restaurant Owner
Proler Industries
Valley Solvents & Chemicals
Winfrey Design & Build
Hydro Kinetics
Chiron Financial
BenefitU

Situation

In 2020, the pandemic severely impacted the senior housing sector, causing our client’s residents to drop by nearly 50%. Restoring confidence in senior living was critical, but so was reinforcing their reputation as a safe, thriving community where residents could receive exceptional care, even in the most challenging times.

Situation

In 2020, the pandemic severely impacted the senior housing sector, causing our client’s residents to drop by nearly 50%. Restoring confidence in senior living was critical, but so was reinforcing their reputation as a safe, thriving community where residents could receive exceptional care, even in the most challenging times.

Impact

20

Consecutive months of record move-ins

90%

Resident recovery

9,840

Marketing qualified leads

20

Consecutive months of record move-ins

90%

Resident recovery

9,840

Marketing qualified leads

Approach

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Thought Leadership

Launched a monthly national webinar series featuring industry leaders addressing relevant senior health and wellness topics.

Content Hub

Created a dementia resource microsite that establishes our client as a trusted authority in memory care.

Approach

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

Thought Leadership

Launched a monthly national webinar series featuring industry leaders addressing relevant senior health and wellness topics.

Content Hub

Created a dementia resource microsite that establishes our client as a trusted authority in memory care.

Brand Refresh

Refreshed messaging, concepts, and imagery in advertising to convey the client’s unique combination of luxury, hospitality, wellness, and unparalleled memory care.

BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business. 

Perfect For:

  • Companies looking for a fresh start
  • New CEOs 
  • Pre and post m&a activity
  • Management teams in need of alignment
  • Companies in need of a turnaround
  • Companies with cultural/morale issues
  • Companies struggling to grow 

Shorten sales cycles

Shorten sales cycles with targeted content

The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.  

With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.

BlueByrd integrates with your team and meets you where you are.

Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.

Strategy comes down to choices.
Here’s why you should choose BlueByrd

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