Case Study
ORGANIZATIONAL PERFORMANCE

How a 9-month awareness Campaign generated 1,399 leads for Birkman International

Situation

With a 70-year legacy in organizational performance solutions, Birkman International sought to elevate its market position, drive revenue growth, and attract high-quality leads. The company aimed to redefine its brand narrative, differentiating itself from competitors while articulating a value proposition that extended beyond personality assessments to drive meaningful business impact.

Situation

With a 70-year legacy in organizational performance solutions, Birkman International sought to elevate its market position, drive revenue growth, and attract high-quality leads. The company aimed to redefine its brand narrative, differentiating itself from competitors while articulating a value proposition that extended beyond personality assessments to drive meaningful business impact.

Approach

Brand Evolution

Developed a modern and dynamic brand presence for Birkman.

Brand Evolution

Developed a modern and dynamic brand presence for Birkman.

Message Clarity

Refined messaging to resonate with target audiences, establishing a clear market differentiation for Birkman.

SEO Optimization

Redesigned the website with fresh content and messaging, optimizing for SEO to achieve high organic impressions through improved SERP placement.

Approach

Brand Evolution

Developed a modern and dynamic brand presence for Birkman.

Brand Evolution

Developed a modern and dynamic brand presence for Birkman.

Message Clarity

Refined messaging to resonate with target audiences, establishing a clear market differentiation for Birkman.

SEO Optimization

Redesigned the website with fresh content and messaging, optimizing for SEO to achieve high organic impressions through improved SERP placement.

Brand Evolution

Developed a modern and dynamic brand presence for Birkman.

Impact

1,399

Marketing qualified leads

405

Sales qualified leads

11%

Increase in website traffic in the first 7 days after launch

1,399

Marketing qualified leads

405

Sales qualified leads

11%

Increase in website traffic in the first 7 days after launch

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