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With a 70-year legacy in organizational performance solutions, Birkman International sought to elevate its market position, drive revenue growth, and attract high-quality leads. The company aimed to redefine its brand narrative, differentiating itself from competitors while articulating a value proposition that extended beyond personality assessments to drive meaningful business impact.
With a 70-year legacy in organizational performance solutions, Birkman International sought to elevate its market position, drive revenue growth, and attract high-quality leads. The company aimed to redefine its brand narrative, differentiating itself from competitors while articulating a value proposition that extended beyond personality assessments to drive meaningful business impact.
Developed a modern and dynamic brand presence for Birkman.
Developed a modern and dynamic brand presence for Birkman.
Refined messaging to resonate with target audiences, establishing a clear market differentiation for Birkman.
Redesigned the website with fresh content and messaging, optimizing for SEO to achieve high organic impressions through improved SERP placement.
Developed a modern and dynamic brand presence for Birkman.
Developed a modern and dynamic brand presence for Birkman.
Refined messaging to resonate with target audiences, establishing a clear market differentiation for Birkman.
Redesigned the website with fresh content and messaging, optimizing for SEO to achieve high organic impressions through improved SERP placement.
Developed a modern and dynamic brand presence for Birkman.
BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business.
Shorten sales cycles with targeted content
The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.
With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.
Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.
At BlueByrd, we understand that all marketing efforts should lead to one core metric – adding revenue. And since we’re flexible in our approach, we don’t put all our chips on one tactic and let it ride. We fail fast to understand what works and what doesn’t, and continue tailoring our tactics to consistently keep your bottom line growing.
When you’re nimble in your approach, you need a team that knows a lot of things. Our BlueByrds boast expertise experience across a diverse range of industries and revenue-growth techniques. This collective, collaborative mindset means we think about strategy and execution from many perspectives that all up to one thing: commercial success for your business.
Before you try to move the needle, you need to make sure it’s sharp. We take time to discover the unique aspects of your business, then work with you to make the right strategic marketing choices for growing it. Because when you lead with strategy, results follow.
Tell us a little about your business.
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