Case Study
Oil & Gas

EFWI Campaign Delivers 12 High‑Value Leads in 3 Weeks with BlueByrd

aramco
Caterpillar
SLB
Baker Hughes
TechnipFMC
energy ogre
John Cockerill
Keane
IMI Critical Engineering
ClaimPilot
SMA Technologies
WesternGeco
CSW Industrials
Fairfield Geotechnologies
Birkman
Weir
G&H Orthodontics
Hill & Griffith
Restaurant Owner
Proler Industries
Valley Solvents & Chemicals
Winfrey Design & Build
Hydro Kinetics
Chiron Financial
BenefitU

Situation

A large oil and gas services company sought to promote its advanced Elastic Full-Waveform Inversion (EFWI) technology, which offered superior accuracy and imaging capabilities compared to the widely used Full Waveform Inversion.

With the SEG IMAGE trade show on the horizon, the company aimed to increase awareness of EFWI and generate high-quality leads and meetings among geophysicists and geologists in the oil and gas industry.

Situation

A large oil and gas services company sought to promote its advanced Elastic Full-Waveform Inversion (EFWI) technology, which offered superior accuracy and imaging capabilities compared to the widely used Full Waveform Inversion.

With the SEG IMAGE trade show on the horizon, the company aimed to increase awareness of EFWI and generate high-quality leads and meetings among geophysicists and geologists in the oil and gas industry.

Impact

33,799

Impressions

396

Clicks

12

Sales qualified leads

33,799

Impressions

396

Clicks

12

Sales qualified leads

Approach

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

Creative

Designed the ad creative to display the technical features of EFWI in an easy-to-understand format to generate interest

Ad Types

Utilized 3 different ad types to try and address people’s different visual learning styles: carousel ad, single-image ad, and animation.

Approach

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

Creative

Designed the ad creative to display the technical features of EFWI in an easy-to-understand format to generate interest

Ad Types

Utilized 3 different ad types to try and address people’s different visual learning styles: carousel ad, single-image ad, and animation.

LinkedIn

Launched a LinkedIn advertising campaign 3 weeks before the first day of the trade show

Heading

BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business. 

Perfect For:

  • Companies looking for a fresh start
  • New CEOs 
  • Pre and post m&a activity
  • Management teams in need of alignment
  • Companies in need of a turnaround
  • Companies with cultural/morale issues
  • Companies struggling to grow 

Shorten sales cycles

Shorten sales cycles with targeted content

The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.  

With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.

BlueByrd integrates with your team and meets you where you are.

Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.

Strategy comes down to choices.
Here’s why you should choose BlueByrd

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