Flightprogram

Give us two months.
We’ll give you the tools to grow your brand – and your profit.

From strategy development to a comprehensive marketing plan and budget, BlueByrd’s FlightProgram is your boarding pass for revenue acceleration.

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Lift your marketing efforts off the ground in just eight weeks.

Putting together an effective marketing strategy and plan can seem overwhelming. Who do you talk to? How do you reach them? What will it cost?

Our FlightProgram is designed to answer those questions and give you an actionable plan for marketing success in five integrated steps.

Marketing Workshop

Uncover the essential elements of marketing strategy in our go-to-market workshop

Whether you’re launching a new product or just not seeing the success you envisioned from current marketing efforts, the first step to success is a solid strategy.

In our go-to-market workshop, we’ll work with you to pinpoint revenue targets, identify ideal customers, evaluate competitors, and define your unique advantages.

Voice of customer research

Hear directly from customers about how to best address their pain points

You can’t solve your customers’ problems better than anyone else if you don’t know their pain points.

We’ll talk to key customers to understand how they buy, what they need, and how they truly perceive your offering. When you align your strategy with customer expectations, customers are more likely to purchase from you and stay loyal.

Stakeholder interviews

Ensure internal stakeholders are on board with your flight plan

No one knows your company and your offerings better than the people who do the work.

Our stakeholder interviews result in unfiltered feedback from the key players whose institutional knowledge can be the difference between commercial success and a commercial flop.

Sales and marketing tech stack audit

Check the pulse on your sales and marketing processes and software

Are your sales and marketing teams aligned and following best practices? If not, your revenue generation efforts can quickly fall flat.

We’ll evaluate your sales and marketing systems to tools to ensure your teams are moving in the same direction.

Sales:

  • Review your sales process
  • Perform a sales ride-along with your sales team
  • Evaluate all sales tools, including presentations, leave-behinds, etc.

Marketing:

  • Assess the performance and efficiency of your mar-comm tech stack, including CRM, CMS, MAS, and others
  • Review your website and social media channels and content for messaging and brand alignment
  • Review previous and current advertising and marketing campaigns

Marketing strategy playbook

Gain a comprehensive marketing strategy playbook and plan

Our recommendations are wrapped up in a go-to resource for the work produced over the FlightProgam, with a clearly outlined strategy and action plan to get you on track for reaching your revenue targets.

Why Industry Experience Isn't Everything: A Fresh Perspective for Your Fractional CMO Search
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A Comprehensive Go-to-Market Strategy can Also be Fast

BlueByrd swiftly revitalized a professional services company's go-to-market strategy, leveraging thorough discovery phases and workshops to identify unique market opportunities and streamline product offerings.

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Check in to our FlightProgram and watch your revenue soar.

You’re just eight weeks away from launching a marketing plan that works. Prepare to enjoy the ride.