Before deciding to make a purchase, 90% of B2B buyers first conduct online research. Which means your website is potentially your most important salesperson. Is it saying and doing the right things or just loitering on the showroom floor?
This workshop shows you how to transform customer inquiries into profitable relationships, coordinating with direct sales initiatives online and beyond.
Discover the entire buyer committee and how it makes buying decisions.
Identify ways in which your customers buy and how to coordinate that with your sales team.
Discuss what sets you apart from the competition and how to maintain or steal market share.
Brainstorm types of content that will resonate with your audience.
At the end of our action-packed, one-day workshop, you’ll walk away with an extremely detailed, thoroughly researched, and eminently actionable strategic playbook compiled by our senior marketing consultants. We’ll even sign it.
Alexa: Schedule our Online Engagement Workshop
Resource Library
The Chirp — Blog
Most launch failures trace back to one thing: mistaking product development for market development. Learn the warning signs before they become costly.
Read Article →
Above the Clouds — Podcast
Our conversation with a VP of Revenue on why the handoff between marketing and sales breaks down — and the framework that fixed it.
Listen Now →
Free Download — eBook
A step-by-step guide covering ICP definition, messaging architecture, channel strategy, and launch sequencing for B2B product teams.
Download Free →
