About BlueByrd

People ask us why we named our company BlueByrd. The reason is, we think it is an auspicious name. In sales terms, a bluebird refers to a lucrative and unexpected sales lead. Quite often bluebirds are associated with luck, but at BlueByrd we think of luck a bit differently than most.


Why do some people seem to have more luck than others? We think luck happens when you position yourself to be in situations that lead to better outcomes, and if you know what luck looks like, you tend to recognize lucky opportunities so you can act on them. And if you know the right things to do when you act, your outcomes are better. Then people say “Wow, you are always so lucky.”


We think bluebirds can be methodically generated, and that is what we do at BlueByrd. We help our clients find, close, and capitalize on sales opportunities so that they can drive greater revenue.

Richard Byrd

President | Fractional CMO | Dog Rescuer 

Richard strives to help his clients reach their full potential. By combining experience in brand management with a command of the latest digital marketing tactics, he works with clients to help them drive market impact. Richard takes a strategic view of his clients' businesses, ensuring that their sales and marketing strategy, online engagement, sales efforts, and business goals are all aligned. 

Before starting BlueByrd, Richard was the President of Pennebaker, a 25 person B2B marketing firm. There, he led the company's business development efforts and was a strategic consultant for their clients.


Before Pennebaker, he was the Global Creative Director at Schlumberger, where he managed several multi-billion dollar brands, rolled out numerous technologies, oversaw the creative product of the international oil and gas services giant, and managed a large staff located on multiple continents. 

Shannon Carlson

Senior Marketing Consultant | Catcher of Fish

Shannon is a native Houstonian with a passion for people and B2B marketing. She is known as a social media expert who successfully increases brand exposure, followership and engagement.


She started her career in B2C marketing working with brands such as

Chick-fil-A and Salata in multiple markets all over the country. She enjoyed managing sponsorships with Ringling Bros. and Barnum & Bailey, Houston Astros, Houston Livestock Show & Rodeo and more.


Since then, she's worked in multiple B2B industries including healthcare, oil & gas, industrial, and environmental. While at Nova Medical Centers she developed an internship program where she lead over 20 interns in her time there. She continued that program at CARBO Ceramics Inc. When she's not working or spending time with her family, she's volunteering as a board member for ANA Business Marketing Houston.

Jamie Efurd

Fractional CMO 

Jamie was raised in Texas by two amazing, entrepreneurial-minded parents which drove her passion to work with developing and implementing

go-to-market strategies for small-to-medium sized businesses that align with their company's growth.


Over 15 years, she has led marketing, technology commercialization, business development and digital strategies for a variety of global companies covering technology, oil and gas, renewable, and energy industries. 


Jamie was Marketing Director at CARBO, where she led marketing communications strategies that supported the global brand, technology commercialization, digital and online integration including eCommerce, new market penetration, and business development and customer awareness initiatives.  


She provides marketing expertise, energy, and a positive attitude in a way that aligns with our clients’ business success.

Think BlueByrd might be able to add value to your organization?

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