About BlueByrd

People ask us why we named our company BlueByrd. The reason is, we think it is an auspicious name. In sales terms, a bluebird refers to a lucrative and unexpected sales lead. Quite often bluebirds are associated with luck, but at BlueByrd we think of luck a bit differently than most.


Why do some people seem to have more luck than others? We think luck happens when you position yourself to be in situations that lead to better outcomes, and if you know what luck looks like, you tend to recognize lucky opportunities so you can act on them. And if you know the right things to do when you act, your outcomes are better. Then people say “Wow, you are always so lucky.”


We think bluebirds can be methodically generated, and that is what we do at BlueByrd. We help our clients find, close, and capitalize on sales opportunities so that they can drive greater revenue.

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Richard Byrd

President | Fractional CMO | Dog Rescuer 

Richard has worked in B2B marketing for over 25 years and has served as CMO for multiple organizations in the technology, life sciences, industrial, and oil and gas industries. He has commercialized hundreds of technologies generating over $40 billion in new revenue for his clients, He has also overseen the brand and communications strategy for dozens of mergers and acquisitions, 

Before founding BlueByrd, Richard was the President of Pennebaker, a 25 person B2B marketing firm. There, he led the company's business development efforts and was a strategic consultant for their clients.


Before Pennebaker, he was the Global Creative Director at Schlumberger, where he managed several multi-billion dollar brands, rolled out numerous technologies, oversaw the creative product of the international oil and gas services giant, and managed a large staff located on multiple continents. 

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Katie Gray

Principal | Fractional CMO | Musical Theater Maven 

Katie has established a career of blending leadership and results, solving problems creatively, and satisfying multiple stakeholders for over 25 years.  She has moved the needle for companies in a variety of industries, most notably energy, finance, and healthcare with her innovative and integrated B2B and B2C marketing and communications strategies.


Prior to joining BlueByrd, Katie served as vice president of Pennebaker, Inc., where she head-up the digital services and account management departments and was senior vice president of marketing communications
at Belmont Village Senior Living, a senior housing company with more than 30 locations nationwide.


Throughout her career, Katie has led multidisciplinary teams to achieve award-winning work and results.  She’s helped companies position and commercialize their brands and products and created strategic digital and offline marketing campaigns that exceeded companies’ sales goals.


Shannon Carlson

Senior Marketing Consultant | Catcher of Fish

Shannon is a native Houstonian with a passion for people and B2B marketing. She is known as a social media expert who successfully increases brand exposure, followership and engagement.


She started her career in B2C marketing working with brands such as

Chick-fil-A and Salata in multiple markets all over the country. She enjoyed managing sponsorships with Ringling Bros. and Barnum & Bailey, Houston Astros, Houston Livestock Show & Rodeo and more.


Since then, she's worked in multiple B2B industries including healthcare, oil & gas, industrial, and environmental. While at Nova Medical Centers she developed an internship program where she lead over 20 interns in her time there. She continued that program at CARBO Ceramics Inc. When she's not working or spending time with her family, she's volunteering as a board member for ANA Business Marketing Houston.

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Betty Cruz

Marketing Specialist | Book Lover

Betty was raised in Texas and grew a passion for marketing while attending the University of Houston-Downtown. 


Before joining BlueByrd as an intern, she worked at a non-profit organization and freelanced for Mercy Cares, Texas Impact Alliance, I-Impakt Consulting, LLC, and the Greater Houston Mentoring Alliance. She enjoys creating content for brands to increase engagement and awareness. 


She’s excited to be part of the BlueByrd team to hone her marketing skills. When she’s not spending time writing, she volunteers with Code Park Houston and takes walks with her dog. 

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Jamie Efurd

Fractional CMO 

Jamie was raised in Texas by two amazing, entrepreneurial-minded parents which drove her passion to work with developing and implementing

go-to-market strategies for small-to-medium sized businesses that align with their company's growth.


Over 15 years, she has led marketing, technology commercialization, business development and digital strategies for a variety of global companies covering technology, oil and gas, renewable, and energy industries. 


Jamie was Marketing Director at CARBO, where she led marketing communications strategies that supported the global brand, technology commercialization, digital and online integration including eCommerce, new market penetration, and business development and customer awareness initiatives.  


She provides marketing expertise, energy, and a positive attitude in a way that aligns with our clients’ business success.

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