About

The Byrd is the wyrd.

People ask us why we named our company BlueByrd. Fair question. We think it’s an auspicious name. In sales, a bluebird can mean a lucrative and unexpected sales lead. Bluebirds have also symbolized happiness, joy, hope, prosperity, and good luck. And we’re big proponents of all those things.

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Picture of the BlueByrd Fractional CMO team.

A word on luck, however. Luck doesn’t just happen. You have to be able to recognize it. And when you see it, you have to be positioned to capitalize on it. Then, if you do the right things at the right time, you have a successful outcome, to which everyone declares, without realizing the amount of work good fortune requires. “Wow. How lucky for you."

At BlueByrd, we understand the disciplined methodology behind luck and the prosperity associated with it. Time and again, we’ve helped our clients find, close, and capitalize on sales opportunities that send their revenue skyward. 

Lucky you.

Our Core Values

Always do the right thing.

Hustle for our clients.

Relentlessly drive revenue growth for our clients.

Make smart decisions based on the information you have.

Our Team

Richard Byrd

Richard Byrd

President | Fractional CMO | Dog Rescuer

Katie Gray

Katie Gray

Principal | Fractional CMO | Musical Theater Maven

Shannon Carlson

Shannon Carlson

Fractional CMO | Chief Marketing Officer | Catcher of Fish

Ian DeRanieri

Ian DeRanieri

Fractional CMO | Head of Consulting | Minimum Viable Overthinker

 Kelly Demel

Kelly Demel

Fractional CMO | Fun Nerd

Courtney Martinez

Courtney Martinez

Design Director | Team Mom

Kasey Cooper

Kasey Cooper

Senior Marketing Manager | Home Team Fanatic

Beau Robinson

Beau Robinson

Marketing Consultant | The Speedster

Madelynn Vickers

Madelynn Vickers

Marketing Specialist | Concert Photographer

Jennifer O'Neal

Jennifer O'Neal

Project Manager | Fan of all Things Glitter

Ashley Robinett

Ashley Robinett

Full Charge Bookkeeper | Busy Beeatch

Prepare for takeoff.

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