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Shannon Carlson

Shannon Carlson

Fractional CMO | Chief Marketing Officer | Catcher of Fish

Shannon is a native Houstonian with a passion for people and B2B marketing. She is known as a social media expert who successfully increases brand exposure, followership, and engagement.

She started her career in B2C marketing working with brands such as Chick-fil-A and Salata in multiple markets all over the country. Shannon enjoyed managing sponsorships with Ringling Bros. and Barnum & Bailey, Houston Astros, Houston Livestock Show & Rodeo, and more.

Since then, Shannon has worked in multiple B2B industries, including healthcare, oil & gas, industrial, and environmental. While at Nova Medical Centers, Shannon developed an internship program where she lead over 20 interns, and she continued that program at CARBO Ceramics Inc. When Shannon isn't working or spending time with her family, she's volunteering as a board member for ANA Business Marketing Houston.