Shannon Carlson

Fractional CMO | Chief Marketing Officer | Catcher of Fish

Shannon is a native Houstonian with a passion for people and B2B marketing. She is known as a social media expert who successfully increases brand exposure, followership, and engagement.

She started her career in B2C marketing working with brands such as Chick-fil-A and Salata in multiple markets all over the country. Shannon enjoyed managing sponsorships with Ringling Bros. and Barnum & Bailey, Houston Astros, Houston Livestock Show & Rodeo, and more.

Since then, Shannon has worked in multiple B2B industries, including healthcare, oil & gas, industrial, and environmental. While at Nova Medical Centers, Shannon developed an internship program where she lead over 20 interns, and she continued that program at CARBO Ceramics Inc. When Shannon isn't working or spending time with her family, she's volunteering as a board member for ANA Business Marketing Houston.

Posts

Feb 1, 2023

Reducing Customer Turnover During an Economic Recession: Switching Marketing Gears

Companies everywhere are looking to cut overhead and other costs to keep up with a changing market and an economic recession. That usually means that marketing budgets are the next to go. Much like during the pandemic, businesses will have to pivot and discover new marketing solutions to combat the economic recession, inflation, and other market changes.

Dec 13, 2022

Lessons Learned From 2022

Congratulations! We have officially made it to the end of the year. Are you tired? Or do you feel accomplished? We hope it’s the latter! The BlueByrd team has been hard at work this year working with B2C and B2B companies in healthcare, oil & gas, chemicals, manufacturing, leadership development, software, financial services, robotics, and senior living industries. We doubled in headcount and revenue this year and we couldn’t be more proud or thankful to our partners and clients for choosing to work with us. Cheers to another amazing year in 2023!

Sep 1, 2022

The High Cost of Free

When a product is discounted to the point it is basically being given away, the product then has little perceived value in the marketplace. In fact, a deeply discounted price sends the message that there’s no reason to pay a fair price and certainly not a premium price. I’m not talking about occasional promotions or small discounts used as marketing tactics, rather I’m talking about pricing your product too low.

Mar 26, 2022

Which marketing tactics give you the greatest return on investment?

A lot of times when organizations engage with us, they ask us what they need to do to grow. And they start by listing off several marketing tactics – email marketing, LinkedIn advertising, retargeting, Google ads, SEO – the list goes on.

Dec 11, 2021

Lessons Learned from 2021

Marketing consultants share their thoughts on a very fast-paced year

Apr 6, 2021

Why can't we be friends?

The love-hate relationship between sales and marketing.

Nov 7, 2020

An Email is NOT a Blog

Effective ways to turn your content into conversions

Jul 29, 2020

Is your sales team on LinkedIn?

Prepare yourself. What you are about to read will give you real takeaways and give your sales team the boost it needs to start social selling.

Jun 26, 2020

The Early Bird Catches the Worm: why now is the perfect time to implement social selling

Social selling emerged around 6 years ago and still many companies haven't heard of it or adopted it. Why is social selling important for you to know?