Fractional CMO | Chief Marketing Officer | Catcher of Fish
Shannon is a native Houstonian with a passion for people and B2B marketing. She is known as a social media expert who successfully increases brand exposure, followership, and engagement.
She started her career in B2C marketing working with brands such as Chick-fil-A and Salata in multiple markets all over the country. Shannon enjoyed managing sponsorships with Ringling Bros. and Barnum & Bailey, Houston Astros, Houston Livestock Show & Rodeo, and more.
Since then, Shannon has worked in multiple B2B industries, including healthcare, oil & gas, industrial, and environmental. While at Nova Medical Centers, Shannon developed an internship program where she lead over 20 interns, and she continued that program at CARBO Ceramics Inc. When Shannon isn't working or spending time with her family, she's volunteering as a board member for ANA Business Marketing Houston.
Companies everywhere are looking to cut overhead and other costs to keep up with a changing market and an economic recession. That usually means that marketing budgets are the next to go. Much like during the pandemic, businesses will have to pivot and discover new marketing solutions to combat the economic recession, inflation, and other market changes.
Congratulations! We have officially made it to the end of the year. Are you tired? Or do you feel accomplished? We hope it’s the latter! The BlueByrd team has been hard at work this year working with B2C and B2B companies in healthcare, oil & gas, chemicals, manufacturing, leadership development, software, financial services, robotics, and senior living industries. We doubled in headcount and revenue this year and we couldn’t be more proud or thankful to our partners and clients for choosing to work with us. Cheers to another amazing year in 2023!
When a product is discounted to the point it is basically being given away, the product then has little perceived value in the marketplace. In fact, a deeply discounted price sends the message that there’s no reason to pay a fair price and certainly not a premium price. I’m not talking about occasional promotions or small discounts used as marketing tactics, rather I’m talking about pricing your product too low.
A lot of times when organizations engage with us, they ask us what they need to do to grow. And they start by listing off several marketing tactics – email marketing, LinkedIn advertising, retargeting, Google ads, SEO – the list goes on.
Marketing consultants share their thoughts on a very fast-paced year
Prepare yourself. What you are about to read will give you real takeaways and give your sales team the boost it needs to start social selling.