Strategic Workshops

Go-to-Market

Define your best opportunities for differentiation in the marketplace. We will analyze your business goals and revenue targets and help you determine the best strategy to get there. 

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Perfect For:

• New CEOs

• Companies not meeting revenue expectations 

• Companies in ultra-competitive markets

• Companies that are in danger of or are losing market share

• Companies that feel that they are being commoditized

Product Positioning

Define the best opportunities to differentiate your products and services in the marketplace. We will examine your competitive environment so we can clearly define how you want your products or services to be positioned and perceived.

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Perfect For:

• Companies looking to launch a new offering

• Companies with fierce competition

• Companies with commoditized offerings  

Online Engagement

90% of B2B buyers want to research online before they buy. Is your online presence helping you or hurting you? This workshop will help you turn your website into your best salesperson.

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Perfect For:

• Companies with underperforming websites or social media channels

• Pre and post m&a activity

Brand Hierarchy Workshop

After many years of mergers and acquisitions, corporate structures can become muddled, often times resulting in marketplace confusion. Taking an audit of each of the organization’s customer facing brands and realigning, divesting or rebranding them in relation to the corporate brand can help clarify market perceptions, create stronger brands and ultimately lead to greater sales.

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Perfect For:

• Pre and post m&a activity

Social Selling Workshop

Relational and transactional selling are no longer the status quo. Social selling allows you to network and connect with prospects, find qualified leads and continue to build rapport with current customers. If you have not yet incorporated social selling into your funnel, you’re likely already losing business to more socially savvy peers. This workshop is designed for B2B businesses with sales teams of any size. 

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Perfect For:

• Companies that aren't leveraging LinkedIn 

• Companies not meeting revenue expectations

• Companies with light social media presence

• Startup companies

Vision and Culture Alignment

Why do you and your employees wake up every morning? Discovering your purpose and aligning your team to your vision is critical to lasting success. 

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Perfect For:

• New CEOs 

• Pre and post m&a activity

• Management teams in need of alignment

• Companies in need of a turnaround

• Companies with cultural/morale issues

Sales and Marketing Integration 

Sales and marketing need greater alignment now more than ever. This workshop is designed to get them on the same page, and working together to conquer your markets.

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Perfect For:

• Companies looking to shorten their sales cycle 

• Pre and post m&a activity

• Sales teams that are not winning as many deals as expected

• Companies not taking advantage of website leads

Product/Company Naming Jumpstart 

Naming a company or product may be the most subjective marketing exercise you work on. This workshop is designed to help you and your team break through the noise and jumpstart your creativity to uncover the most appropriate names for your offering or company.

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Perfect For:

• Companies launching a new offering or company

Cultural Fit Workshop

Identifying the key cultural traits that make your organization tick and the cultural traits that drive the organization you are acquiring, and then determining any misalignments is a critical first step in addressing cultural fit. This workshop is designed to help the management teams for the acquired and acquiring companies come together and recognize any potential alignment issues and to help you create a shared culture that embraces both company’s cultures. 

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Perfect For:

• New CEOs

• Companies that are in danger of or are losing market share

• Pre and post m&a activity