Fractional CMO | Fun Nerd
A Virginia export who landed in Texas by way of attending graduate school at Texas A&M University, Kelly is BlueByrd’s resident lexiphile. After noticing the land in College Station was so flat she could see Dallas when she looked north, she grew into a true Texan and has lived in Houston for the past 25 years.
Kelly’s launched her career in marketing 10 years ago with Mind Dance Marketing, where she began as a contractor focused on event marketing. Growing steadily with the company, Kelly negotiated and managed approximately two dozen partnerships with MLB, MLS, and NBA organizations prior to moving into her most recent role as Director of Brand Management.
Prior to her agency tenure, Kelly worked in vendor management for numerous large Houston organizations and taught public speaking at University of Houston-Downtown, which she hopes to do again to feed her passion for learning and teaching others.
Other skills include turning conversations into song lyrics, crafting puns she finds incredibly amusing, and reciting meaningless trivia.
The launch of ChatGPT and development of similar platforms has changed the face of marketing, and content creation may never be the same. Reluctance to accept the potential of ChatGPT and its future iterations may leave some marketers behind, but embracing it also places us in the position of being guides for ethical and legal implications related to its use.
Everyone who’s been around the block a time or two in the business world has a good understanding of how consultants of any kind spend their days, right? They’re the ones who charge into companies with a metaphorical baseball bat, break strategies apart only to scatter the pieces, and care less about their bad reputation than Joan Jett. Or in the words of author Martin Kiln when writing about management consultants in particular, they “steal your watch and then tell you the time.” Ouch.
If you thought this was a blog about a ’90s boy band, well … you should probably say, “Bye bye bye.” But just like NSYNC had to work tirelessly on harmony to achieve worldwide fame, we must be intentional in the workplace to build harmony within our team.