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The company’s sales force had revolted against the owner and took 75% of the lab’s customers with them when they left the organization.
Bad morale and a great sense of despondency had swept the company.
The lab had lost money for six consecutive months when we were asked to join the management team.
The company’s sales force had revolted against the owner and took 75% of the lab’s customers with them when they left the organization.
Bad morale and a great sense of despondency had swept the company.
The lab had lost money for six consecutive months when we were asked to join the management team.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
To drive sustainable growth, we shifted to a national distribution model, developed a distributor acquisition strategy, and focused on refining product offerings. A more commercially minded culture replaced the academic focus, supported by mature marketing tactics.
Our long-term goal centered on increasing EBITDA and professionalizing the organization. Continued brand building and inbound marketing, despite challenges like COVID-19, positioned the company for a successful exit strategy.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
To drive sustainable growth, we shifted to a national distribution model, developed a distributor acquisition strategy, and focused on refining product offerings. A more commercially minded culture replaced the academic focus, supported by mature marketing tactics.
Our long-term goal centered on increasing EBITDA and professionalizing the organization. Continued brand building and inbound marketing, despite challenges like COVID-19, positioned the company for a successful exit strategy.
In the discovery phase, we swiftly identified critical areas needing attention. To stop the financial bleeding, we restructured the sales process, implemented account recovery strategies, and provided sales training. Additionally, we outsourced inside sales to generate new customers and rebranded the lab to attract fresh business.
BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business.
Shorten sales cycles with targeted content
The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.
With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.
Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.
At BlueByrd, we understand that all marketing efforts should lead to one core metric – adding revenue. And since we’re flexible in our approach, we don’t put all our chips on one tactic and let it ride. We fail fast to understand what works and what doesn’t, and continue tailoring our tactics to consistently keep your bottom line growing.
When you’re nimble in your approach, you need a team that knows a lot of things. Our BlueByrds boast expertise experience across a diverse range of industries and revenue-growth techniques. This collective, collaborative mindset means we think about strategy and execution from many perspectives that all up to one thing: commercial success for your business.
Before you try to move the needle, you need to make sure it’s sharp. We take time to discover the unique aspects of your business, then work with you to make the right strategic marketing choices for growing it. Because when you lead with strategy, results follow.
Tell us a little about your business.
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