Case Study
Chemicals

Chemical Distributor Boosts $50K+ Sales & 31 SQLs in 30 Days

aramco
Caterpillar
SLB
Baker Hughes
TechnipFMC
energy ogre
John Cockerill
Keane
IMI Critical Engineering
ClaimPilot
SMA Technologies
WesternGeco
CSW Industrials
Fairfield Geotechnologies
Birkman
Weir
G&H Orthodontics
Hill & Griffith
Restaurant Owner
Proler Industries
Valley Solvents & Chemicals
Winfrey Design & Build
Hydro Kinetics
Chiron Financial
BenefitU

Situation

A chemical packager and distributor has two divisions at the company.

The company wanted their chemical customers to understand the cost savings of bundling the two services and how it would increase efficiencies in managing logistics, the account itself, and come with a higher level of customer service from a vendor that has insights into the operations of the company.

Situation

A chemical packager and distributor has two divisions at the company.

The company wanted their chemical customers to understand the cost savings of bundling the two services and how it would increase efficiencies in managing logistics, the account itself, and come with a higher level of customer service from a vendor that has insights into the operations of the company.

Impact

$50K +

In gross profit

within the first 30 days following the last email

46

Email Responses

31

SQLs

$50K +

In gross profit

within the first 30 days following the last email

46

Email Responses

31

SQLs

Approach

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

3

emails

Strategically used plain text emails to make the communications seem more personal, simple, and appealing to blue-collar workers.

3

weeks

The email campaign lasted for 3 weeks, and the goal was to increase gross profit and wallet share by enticing customers to bundle their chemical orders with the waste disposal service.

Approach

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

3

emails

Strategically used plain text emails to make the communications seem more personal, simple, and appealing to blue-collar workers.

3

weeks

The email campaign lasted for 3 weeks, and the goal was to increase gross profit and wallet share by enticing customers to bundle their chemical orders with the waste disposal service.

$0

cost

Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps.

Heading

BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business. 

Perfect For:

  • Companies looking for a fresh start
  • New CEOs 
  • Pre and post m&a activity
  • Management teams in need of alignment
  • Companies in need of a turnaround
  • Companies with cultural/morale issues
  • Companies struggling to grow 

Shorten sales cycles

Shorten sales cycles with targeted content

The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.  

With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.

BlueByrd integrates with your team and meets you where you are.

Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.

Strategy comes down to choices.
Here’s why you should choose BlueByrd

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