This decade has brought stiffer competition, changing buyer behaviors, a more significant buying center, and longer sales cycles–all challenging your ability to scale.
We use strategic thinking and effective marketing execution tactics to help you reach your business objectives and target revenue goals.
We don’t believe in a one-size-fits-all approach. We’ll take time to learn about your business, unique challenges, and customers to build a strategy that works. And if you already have that strategy and need help executing it, we can do that, too.
Everyone is online now. That means your competitors are, too. We focus on standing out from the noise and connecting with your customers wherever they spend their time online.
Are you having trouble penetrating that dream account? Are you tired of your sales process dragging on for too long? ABM targets your highest-value prospects with personalized content so you can get in front of the right people with the right message at the right time to improve your conversion rates and time-to-close.
Most organizations find themselves spending a marketing budget with no real strategy. Our consultants will dive deeply into your company to develop tailored strategies that align with your business goals. After creating the strategy, we’ll build a budget and execute the plan to increase your revenue.
Our team operates as your on-demand marketing team, ready to execute your annual, quarterly, or monthly marketing plan and budget. We constantly have your business goals top-of-mind with an agile, fail-fast approach. That brilliant marketing plan needs to be executed. BlueByrd delivers results-focused marketing campaigns to bring in more leads–driving revenue directly to your bottom line.
Mike Lawry
Chief Executive Officer, Hill & Griffith
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As the CEO of a growing company, you know your industry inside and out. You've got the technical terms down pat, and you're fluent in the unique language of your business. But when it comes to finding your next fractional CMO, does that mean they need to be an industry insider, too?
Mid-sized companies exist in a tough spot—caught in between agile start-ups and enterprise companies with unlimited resources. We’ve outlined what you can do to pave a path forward for your organization.
The company aimed to show chemical customers how bundling services could save costs, improve logistics and account management, and offer enhanced customer service from a vendor familiar with their operations.
Your revenue numbers are directly tied into your sales and marketing teams closing deals. To do that, they need to dive deep into identifying buyer personas, understanding what keeps them up at night, and showing them how you solve their challenges better than everyone else. Then you can reach your customers with the right message, in the right place, and at the right time through a robust demand and lead generation strategy to truly make an impact.
Build a marketing foundation for business success
Many times, companies will throw money at random tactics hoping that they work, but you shouldn’t be worried about tactics if you don’t have your positioning & messaging figured out. Develop a positioning & messaging strategy to ensure you’re talking to the right people, communicating the value that your offering provides, beating your competition, and establishing your differentiation in the market.
Maybe you’re just unsure of where to allocate your marketing dollars effectively or maybe based on your previous experience, marketing has just been a waste of money. Your integrated marketing plan needs to be strategically developed with the overall goal of increasing revenue. We’re in the business of getting in front of your customers, delivering qualified leads to the sales team, and assisting them in closing the deal.
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Ready to expand your market share?
We are.
