There are a lot of complexities in the life sciences industry, especially when you're consistently introducing new products to the market. How are you ensuring that your products are getting in front of and into the hands of the right people?
Like Thermo Fisher's purpose --to make the world healthier, cleaner, and safer-- we have our own purpose. And ours is to always do the right thing, hustle hard, relentlessly drive revenue growth for our clients, and make smart decisions.
That's why we've put together a library of resources that can help you get your product to those who really need them. We believe in our purpose and the vital work that Thermo Fisher does.
It's time to innovate your marketing efforts to continue accelerating research, solving analytical challenges, improving patient diagnostics, developing life-changing therapies, and increasing laboratory productivity.
We serve marketing, so you can successfully serve science.
You have industry-leading products that have impacted millions. But getting a new product across the finish line requires more than just a good product. You need a commercialization strategy. We've outlined some tried-and-true best practices so you can avoid a commercial flop.
Until you can clearly understand and communicate your position, you shouldn't spend a penny on marketing tactics. Before advertising, you should have a clear view of your message, differentiation, and value proposition. Why are you so unique compared to market alternatives?
Messaging and positioning can have a transformative impact on your bottom line as long as you hone in on your target audience and identify and communicate your differentiators effectively.
The first step in growing revenue isn't to choose what marketing tactics to use. There's a step that comes first, and until you can answer that, you can't even determine what marketing tactics to use.
You should be aware of every place your customers like to hang out and be able to meet them there. Simply put, if you’re not where they are, you’ve already lost. Taking a multi-channel approach allows you to reach more of your potential customers and engage with them more frequently.
Still unsure about what we are all about? Schedule a consultation with us. Even if we don't partner, we promise the session will be valuable to you. All we need is thirty minutes.
In this workshop, you'll learn how to set your product or service apart, even from your own existing product lines. We'll look at the competitive landscape, and identify customer perceptions, challenges, and opportunities.
Identify your best opportunities in light of your business goals and revenue targets. We'll show you how to strategically differentiate your company and lay out a plan to achieve elusive success, while being strategically aligned with all stakeholders.
Now that you have a game plan, don’t drop the ball. BlueByrd can assist you tactically with experienced implementation to engage customers, measure response, and adjust as necessary.
We helped a struggling medical diagnostics laboratory grow from negative EBITDA to greater than $25,000,000 in 18 months.
Read MoreThe BlueByrd team is ready to help you leverage the power of positioning and messaging in a crowded marketplace.