Webinar

If You Build It, They Might Not Come.

October 15, 2025 | 11:00AM CT

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Reduce the risk of launching a commercial flop.

Bringing a product to market takes more than a good idea and a green light. It takes the right positioning, the right timing, and cross-functional teams moving in the same direction.

In this 45-minute session, BlueByrd CEO Richard Byrd distills lessons from decades of helping companies like ExxonMobil, Caterpillar, and SLB commercialize billions in innovation, and avoid the failure modes that stall growth.

You’ll learn:

  • Why many “fit” issues are really communication problems.
  • How to align sales, marketing, and product around a shared story.
  • Why R&D, VOC, and market proof must come before the launch.
  • How to enable Sales after launch day, not just during it.

Richard Byrd,
CEO & Co-Founder

2025 was a rollercoaster for me, as I know it was for many of you. Two recommended books have served me well this year. Liz Wiseman's Multipliers is a book I read earlier in my career, but revisited this year as a business owner.

I had forgotten all the incredible insights in this book.  I highly recommend it to anyone who is leading a team of any size. The other book that I really enjoyed is The Book of Joy by the Dalai Lama, Desmond Tutu, and Douglas Carlton Abrams. It brought me a lot of spiritual joy in a challenging year. Joy is central to Christmas, so what better time to give it a read?

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Cindi Boudreaux,
SVP, Business Development

The one you call when something big needs to get done—right, fast, and with impact.

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Prepare your new product for takeoff.

Whether you’re a CEO, product owner, or marketing leader, this webinar will give you a clearer path to confident, scalable commercialization.

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