Webinar

If You Build It, They Might Not Come.

October 15, 2025 | 11:00AM CT

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Reduce the risk of launching a commercial flop.

Bringing a product to market takes more than a good idea and a green light. It takes the right positioning, the right timing, and cross-functional teams moving in the same direction.

In this 45-minute session, BlueByrd CEO Richard Byrd distills lessons from decades of helping companies like ExxonMobil, Caterpillar, and SLB commercialize billions in innovation, and avoid the failure modes that stall growth.

You’ll learn:

  • Why many “fit” issues are really communication problems.
  • How to align sales, marketing, and product around a shared story.
  • Why R&D, VOC, and market proof must come before the launch.
  • How to enable Sales after launch day, not just during it.

Richard Byrd,
CEO & Co-Founder

With $80B in growth to his name, Richard knows how to commercialize ideas and make impact scalable.

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Cindi Boudreaux,
SVP, Business Development

The one you call when something big needs to get done—right, fast, and with impact.

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Prepare your new product for takeoff.

Whether you’re a CEO, product owner, or marketing leader, this webinar will give you a clearer path to confident, scalable commercialization.

Register Now