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The company was unsure how to utilize its social media in a way that made sense to its audience.
The company's target audience was active on LinkedIn but there was no clear content strategy on how to engage them.
The company was unsure how to utilize its social media in a way that made sense to its audience.
The company's target audience was active on LinkedIn but there was no clear content strategy on how to engage them.
Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.
Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.
Utilized the sales team to target the correct audience.
Attended over 100 events throughout the year, which allowed us to tag attendees and increase overall impressions and engagement.
Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.
Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.
Utilized the sales team to target the correct audience.
Attended over 100 events throughout the year, which allowed us to tag attendees and increase overall impressions and engagement.
Achieved a 12.7% engagement rate (the average LinkedIn engagement rate is 3.16%)
Achieved a 12.7% engagement rate (the average LinkedIn engagement rate is 3.16%)
Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.
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