Case Study
Middle-market Investment Bank

Middle‑Market Investment Bank Grows LinkedIn by 904% & 582K Impressions

aramco
Caterpillar
SLB
Baker Hughes
TechnipFMC
energy ogre
John Cockerill
Keane
IMI Critical Engineering
ClaimPilot
SMA Technologies
WesternGeco
CSW Industrials
Fairfield Geotechnologies
Birkman
Weir
G&H Orthodontics
Hill & Griffith
Restaurant Owner
Proler Industries
Valley Solvents & Chemicals
Winfrey Design & Build
Hydro Kinetics
Chiron Financial
BenefitU

Situation

The company was unsure how to utilize its social media in a way that made sense to its audience.

The company's target audience was active on LinkedIn but there was no clear content strategy on how to engage them.

Situation

The company was unsure how to utilize its social media in a way that made sense to its audience.

The company's target audience was active on LinkedIn but there was no clear content strategy on how to engage them.

Impact

904%

Increase in LinkedIn followers

582,000

Brand impressions

12.7%

Engagement rate

Achieved a 12.7% engagement rate (the average LinkedIn engagement rate is 3.16%)

904%

Increase in LinkedIn followers

582,000

Brand impressions

12.7%

Engagement rate

Achieved a 12.7% engagement rate (the average LinkedIn engagement rate is 3.16%)

Approach

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Audience

Utilized the sales team to target the correct audience.

Reach

Attended over 100 events throughout the year, which allowed us to tag attendees and increase overall impressions and engagement.

Approach

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Audience

Utilized the sales team to target the correct audience.

Reach

Attended over 100 events throughout the year, which allowed us to tag attendees and increase overall impressions and engagement.

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business. 

Perfect For:

  • Companies looking for a fresh start
  • New CEOs 
  • Pre and post m&a activity
  • Management teams in need of alignment
  • Companies in need of a turnaround
  • Companies with cultural/morale issues
  • Companies struggling to grow 

Shorten sales cycles

Shorten sales cycles with targeted content

The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.  

With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.

BlueByrd integrates with your team and meets you where you are.

Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.

Strategy comes down to choices.
Here’s why you should choose BlueByrd

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