Case Study
Middle-market Investment Bank

BlueByrd helped a middle-market investment bank increase its LinkedIn following by 904% and garner 582,000 brand impressions in less than a year.

Situation

The company was unsure how to utilize its social media in a way that made sense to its audience.

The company's target audience was active on LinkedIn but there was no clear content strategy on how to engage them.

Situation

The company was unsure how to utilize its social media in a way that made sense to its audience.

The company's target audience was active on LinkedIn but there was no clear content strategy on how to engage them.

Approach

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Audience

Utilized the sales team to target the correct audience.

Reach

Attended over 100 events throughout the year, which allowed us to tag attendees and increase overall impressions and engagement.

Approach

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Audience

Utilized the sales team to target the correct audience.

Reach

Attended over 100 events throughout the year, which allowed us to tag attendees and increase overall impressions and engagement.

BlueByrd helped a middle-market investment bank increase its LinkedIn following by 904% and garner 582,000 brand impressions in less than a year.

Social strategy

Developed a LinkedIn topic calendar sharing relevant educational content, supporting the broader thought leadership strategy.

Impact

904%

Increase in LinkedIn followers

582,000

Brand impressions

12.7%

Engagement rate

Achieved a 12.7% engagement rate (the average LinkedIn engagement rate is 3.16%)

904%

Increase in LinkedIn followers

582,000

Brand impressions

12.7%

Engagement rate

Achieved a 12.7% engagement rate (the average LinkedIn engagement rate is 3.16%)

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