Case Study
Membership-based Company

Membership Company Grows Retention, Revenue & Profit During Pandemic

aramco
Caterpillar
SLB
Baker Hughes
TechnipFMC
energy ogre
John Cockerill
Keane
IMI Critical Engineering
ClaimPilot
SMA Technologies
WesternGeco
CSW Industrials
Fairfield Geotechnologies
Birkman
Weir
G&H Orthodontics
Hill & Griffith
Restaurant Owner
Proler Industries
Valley Solvents & Chemicals
Winfrey Design & Build
Hydro Kinetics
Chiron Financial
BenefitU

Situation

The company was not growing memberships fast enough.

The company was struggling to keep members engaged and paying month-to-month.

The product was great but visually outdated and not as aesthetically pleasing as the competitor's.

Situation

The company was not growing memberships fast enough.

The company was struggling to keep members engaged and paying month-to-month.

The product was great but visually outdated and not as aesthetically pleasing as the competitor's.

Impact

321

annual memberships

$100,000

in revenue

28%

increase in average session duration on the website

321

annual memberships

$100,000

in revenue

28%

increase in average session duration on the website

Approach

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Customer retention

Updated the pricing and payment model to reflect more of a software model. Offering an annual membership fee slightly discounted was highly lucrative and helped increase profit margins. It also handled the objection of a customer being able to cancel the membership after one month.

Rebrand

After decades of a strong product, we helped them rebrand to a more modern look to compete with old and new competitors.

Approach

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Customer retention

Updated the pricing and payment model to reflect more of a software model. Offering an annual membership fee slightly discounted was highly lucrative and helped increase profit margins. It also handled the objection of a customer being able to cancel the membership after one month.

Rebrand

After decades of a strong product, we helped them rebrand to a more modern look to compete with old and new competitors.

Marketing audit

BlueByrd audited the entire marketing and communications process, adding lead capture forms to high-performing landing pages.

Heading

BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business. 

Perfect For:

  • Companies looking for a fresh start
  • New CEOs 
  • Pre and post m&a activity
  • Management teams in need of alignment
  • Companies in need of a turnaround
  • Companies with cultural/morale issues
  • Companies struggling to grow 

Shorten sales cycles

Shorten sales cycles with targeted content

The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.  

With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.

BlueByrd integrates with your team and meets you where you are.

Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.

Strategy comes down to choices.
Here’s why you should choose BlueByrd

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