BlueByrd took an operationally strong and revenue-generating business and helped them retain members longer, grow sales, and increase profit during the pandemic.
Situation
The company was not growing memberships fast enough
The company was struggling to keep members engaged and paying month-to-month
The product was great but visually outdated and not as aesthetically pleasing as the competitor's
Approach
BlueByrd audited the entire marketing and communications process from top to bottom.
Added forms to key landing pages that were very high performing to collect lead information.
Updated the pricing and payment model to reflect more of a software model. Offering an annual membership fee slightly discounted was highly lucrative and helped increase profit margins. It also handled the objection of a customer being able to cancel the membership after one month.
After decades of a strong product, we helped them rebrand to a more modern look to compete with old and new competitors.
We created more ways to stay in front of the customer and maintain top of mind brand awareness.
Impact
The client gained 81 annual memberships in 6 months, totaling $50,000 in revenue
Increased overall profit
Lowered turnover
Created a stronger brand identity and reputation
Got dozens of leads a week by adding forms on high-traffic web pages
Helped prepare their business for higher valuation opportunities in the event of selling
Find out more about our approach
Tell us a little about yourself and your business.
