Case Study
Global Valve Company

Global Valve Company Repositions Brand & Generates $225K Leads

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Situation

A global valve company attempted rebranding and launching a product but had very little initial success in the marketplace. The company had not clearly identified its target audience or key product differentiators which didn’t give them a competitive advantage.

Situation

A global valve company attempted rebranding and launching a product but had very little initial success in the marketplace. The company had not clearly identified its target audience or key product differentiators which didn’t give them a competitive advantage.

Impact

2

New Markets

50

Leads

$225,000

Estimated Revenue Per Lead

2

New Markets

50

Leads

$225,000

Estimated Revenue Per Lead

Approach

Product Commercialization Workshop

BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.

Product Commercialization Workshop

BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.

Market Analysis

The workshop provided a full understanding of the product’s place in a competitive market, analyzing competitors with decades of market presence and well-known product lines.

Execution

BlueByrd outlined and executed a strategic marketing plan that included an updated website with clear CTAs, an email marketing and nurturing campaign, and a 3-month LinkedIn brand awareness and lead generation campaign targeting all identified buyer personas.

Approach

Product Commercialization Workshop

BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.

Product Commercialization Workshop

BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.

Market Analysis

The workshop provided a full understanding of the product’s place in a competitive market, analyzing competitors with decades of market presence and well-known product lines.

Execution

BlueByrd outlined and executed a strategic marketing plan that included an updated website with clear CTAs, an email marketing and nurturing campaign, and a 3-month LinkedIn brand awareness and lead generation campaign targeting all identified buyer personas.

Product Commercialization Workshop

BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.

Heading

BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business. 

Perfect For:

  • Companies looking for a fresh start
  • New CEOs 
  • Pre and post m&a activity
  • Management teams in need of alignment
  • Companies in need of a turnaround
  • Companies with cultural/morale issues
  • Companies struggling to grow 

Shorten sales cycles

Shorten sales cycles with targeted content

The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.  

With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.

BlueByrd integrates with your team and meets you where you are.

Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.

Strategy comes down to choices.
Here’s why you should choose BlueByrd

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