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A global valve company attempted rebranding and launching a product but had very little initial success in the marketplace. The company had not clearly identified its target audience or key product differentiators which didn’t give them a competitive advantage.
A global valve company attempted rebranding and launching a product but had very little initial success in the marketplace. The company had not clearly identified its target audience or key product differentiators which didn’t give them a competitive advantage.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
The workshop provided a full understanding of the product’s place in a competitive market, analyzing competitors with decades of market presence and well-known product lines.
BlueByrd outlined and executed a strategic marketing plan that included an updated website with clear CTAs, an email marketing and nurturing campaign, and a 3-month LinkedIn brand awareness and lead generation campaign targeting all identified buyer personas.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
The workshop provided a full understanding of the product’s place in a competitive market, analyzing competitors with decades of market presence and well-known product lines.
BlueByrd outlined and executed a strategic marketing plan that included an updated website with clear CTAs, an email marketing and nurturing campaign, and a 3-month LinkedIn brand awareness and lead generation campaign targeting all identified buyer personas.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
BlueByrd offers a comprehensive array of workshops designed to help management teams take a fresh look at their culture and market. Each workshop is crafted to deliver specific results on their own, but they also integrate with each other to create a powerful combination. This multiday workshop is meant to be held offsite so that management teams can bond and build trust. Stepping outside of your business for a few days can provide clarity and insights that are difficult to obtain while working in your daily routines and dealing with the demands of the business.
Shorten sales cycles with targeted content
The buying journey has more touchpoints than ever, and customers don’t just want more information before buying – they want it fast.
With ABM, you’ll intentionally place that information in customers’ hands so they can make the right decision more quickly.
Whether you have a marketing plan and budget in place or need assistance, we have the seasoned experience to help you execute flawlessly and meet your goals.
At BlueByrd, we understand that all marketing efforts should lead to one core metric – adding revenue. And since we’re flexible in our approach, we don’t put all our chips on one tactic and let it ride. We fail fast to understand what works and what doesn’t, and continue tailoring our tactics to consistently keep your bottom line growing.
When you’re nimble in your approach, you need a team that knows a lot of things. Our BlueByrds boast expertise experience across a diverse range of industries and revenue-growth techniques. This collective, collaborative mindset means we think about strategy and execution from many perspectives that all up to one thing: commercial success for your business.
Before you try to move the needle, you need to make sure it’s sharp. We take time to discover the unique aspects of your business, then work with you to make the right strategic marketing choices for growing it. Because when you lead with strategy, results follow.
Tell us a little about your business.
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