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A global valve company attempted rebranding and launching a product but had very little initial success in the marketplace. The company had not clearly identified its target audience or key product differentiators which didn’t give them a competitive advantage.
A global valve company attempted rebranding and launching a product but had very little initial success in the marketplace. The company had not clearly identified its target audience or key product differentiators which didn’t give them a competitive advantage.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
The workshop provided a full understanding of the product’s place in a competitive market, analyzing competitors with decades of market presence and well-known product lines.
BlueByrd outlined and executed a strategic marketing plan that included an updated website with clear CTAs, an email marketing and nurturing campaign, and a 3-month LinkedIn brand awareness and lead generation campaign targeting all identified buyer personas.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
The workshop provided a full understanding of the product’s place in a competitive market, analyzing competitors with decades of market presence and well-known product lines.
BlueByrd outlined and executed a strategic marketing plan that included an updated website with clear CTAs, an email marketing and nurturing campaign, and a 3-month LinkedIn brand awareness and lead generation campaign targeting all identified buyer personas.
BlueByrd suggested a Product Commercialization Workshop to help the client reposition their product with a market-driven strategy. This included defining buyer personas, conducting a competitor analysis, and developing tailored messaging and positioning statements for effective targeting.
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