Case Study
Trusted blending solutions provider

BlueByrd helped a leading supplier of custom casting solutions grow its social media following, garnering 105,022 organic impressions.

Situation

Despite having 125 years of metal casting experience, the company lacked a presence on social media and did not have a clear content strategy to engage their target audience active on LinkedIn.

Situation

Despite having 125 years of metal casting experience, the company lacked a presence on social media and did not have a clear content strategy to engage their target audience active on LinkedIn.

Approach

Social Strategy

Developed and executed a social strategy to engage customers, prospects, and industry experts by creating a topic calendar and designing branded graphics for LinkedIn, Facebook, and Twitter.

Social Strategy

Developed and executed a social strategy to engage customers, prospects, and industry experts by creating a topic calendar and designing branded graphics for LinkedIn, Facebook, and Twitter.

Engagement

The company attended many trade shows and conferences throughout the year, which allowed us to tag attendees and increase impressions and engagement.

Data Insights

Leveraged data to understand the target audience and enhance organic performance, while providing the company with monthly analytic reports that included findings, analysis, and recommendations.

Approach

Social Strategy

Developed and executed a social strategy to engage customers, prospects, and industry experts by creating a topic calendar and designing branded graphics for LinkedIn, Facebook, and Twitter.

Social Strategy

Developed and executed a social strategy to engage customers, prospects, and industry experts by creating a topic calendar and designing branded graphics for LinkedIn, Facebook, and Twitter.

Engagement

The company attended many trade shows and conferences throughout the year, which allowed us to tag attendees and increase impressions and engagement.

Data Insights

Leveraged data to understand the target audience and enhance organic performance, while providing the company with monthly analytic reports that included findings, analysis, and recommendations.

BlueByrd helped a leading supplier of custom casting solutions grow its social media following, garnering 105,022 organic impressions.

Social Strategy

Developed and executed a social strategy to engage customers, prospects, and industry experts by creating a topic calendar and designing branded graphics for LinkedIn, Facebook, and Twitter.

Impact

105,022

Brand impressions

8,783

Engagements

4,466

Post clicks

105,022

Brand impressions

8,783

Engagements

4,466

Post clicks

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