Bringing a product to market took more than a good idea and a green light. It required the right positioning, the right timing, and cross-functional teams moving in the same direction.
In this session, BlueByrd CEO Richard Byrd distilled lessons from decades of helping companies like ExxonMobil, Caterpillar, and SLB commercialize billions in innovation and avoid the failure modes that stall growth.
Attendees learned why many “fit” issues are really communication problems, how to align sales, marketing, and product around a shared story, why R&D, VOC, and market proof must come before the launch, and how to enable Sales after launch day—not just during it.
