Backyard Pitmaster
Michael doesn’t just see tools; he sees an ecosystem. He believes that the most brilliant marketing strategy is only as effective as the operations powering it. To Michael, "Marketing Operations" is the bridge between a high-level vision and a high-performing reality—ensuring sales, marketing, and service move in lockstep to drive revenue.
Michael’s perspective on the user experience was forged at Apple, then refined through years as a consultant leading full-stack tech implementations. He later spent a decade at the helm of sales and marketing for MMLJ, where he built a high-growth engine from the ground up. He specializes in turning fragmented tech stacks into unified, scalable systems that turn manual headaches into repeatable growth.
At his core, Michael is a strategic mentor who translates complex business goals into actionable results. With a disciplined focus on quality control and budget management, he ensures every campaign—from SEO to automation—is optimized for maximum impact and consistent, world-class execution.
When he isn’t architecting operations engines, you’ll likely find Michael at the smoker, perfecting a brisket or experimenting with new woods. Much like marketing ops, he believes the best results come from patience, the right "tech," and constant monitoring of the data—because internal temp is everything. When the smoker is off, he’s usually traveling, on the pickleball court, or in his garage working on a DIY project, proving he’s happiest when building something from scratch.
