Marketing Specialist | Silly Goose
Sophie is endlessly curious about how people move through the world - and how clever marketing can meet them there. What excites Sophie most about marketing is the consumer journey: using data-backed strategy to drive real results, optimize revenue, and fuel sustainable growth. Sophie believes the best strategies aren’t flashy - they’re proven, practical, and built to deliver real value to both clients and customers.
Sophie’s passion for marketing was shaped through nearly four years of agency experience, partnering with brands ranging from Delta Air Lines to Signet Jewelers. Along the way, Sophie has helped brands reach their full potential through multimedia campaigns, web design and optimization, and consumer research initiatives such as focus groups - all rooted in strategy and measurable impact.
Sophie is a proud Texas A&M alum, earning a bachelor’s degree in Communication with a minor in Graphic Design before returning to complete a Master of Science in Marketing. This blend of creative and analytical training allows Sophie to connect big-picture strategy with thoughtful execution - always with growth as the end goal.
Outside of work, Sophie is one of four girls and a self-proclaimed hobby collector. From embroidery, watercoloring, and graphic design to lacrosse, running, crossword puzzles, and even yoyo-ing, Sophie loves staying curious and creative. Having fun while doing the things Sophie loves is kind of her thing- which proudly earns her the title of Silly Goose.
