Growth today is more challenging than ever. Customer buying patterns have changed, and competition is fierce. Pricing pressure and tight labor markets make it difficult to scale profitably.
The Ascent Growth Ops Transformation Program is specifically designed to tackle the commercial challenges of today’s businesses.
Looking at your sales, marketing, product, and customer success teams as siloed functions is a mindset from the twentieth century. In the 21st century, it stifles your business’s growth. It’s time to reconsider how you go to market.
Sales and Marketing are two sides of the same coin. They should work together to generate, qualify, nurture, and close high-impact deals.
Ascent enables your commercial teams to work on the deals that matter most while developing a solid, predictable pipeline of new prospects.
Data-driven clarity, not siloed data, and confusion
Your marketing tech stack should not be holding you back. It should be your single source of truth, enabling transparency, agility, and accountability.
As part of the Ascent program, we analyse your current systems and recommend an AI-enabled, fit-for-purpose tech stack that will be the bedrock for your commercial success.
No matter how strong your go-to-market strategy, how robust your tech stack is, or how sound your growth ops processes are, you will struggle if your people aren’t bought in.
With the power of Growth Ops also comes significant change management. As part of the Ascent program, we evaluate, build, and train your team to embrace a new way of working and help them excel.
Includes a complete audit of your sales and marketing processes, tech stack, voice of customer research, and personnel evaluation.
Development of a comprehensive and robust strategy including a sales and marketing playbook, MarTech roadmap, AI adoption roadmap, change management plan, content strategy, and tactical marketing plan.
Build out the systems, processes, and content necessary for your commercial engine, including Growth Ops tech stack development, sales and marketing training, sales enablement, and marketing content development.
Your new Growth Ops engine is up and running and being tuned for increased efficiency and performance. This includes sales coaching and training, ongoing marketing support, creation of sales enablement tools, marketing and sales analysis and reporting, recruiting sales and marketing positions, and further AI adoption.
Let’s explore further to see if Ascent is right for your organization.
