That highly engineered, user-friendly, locally sourced, 5G compatible thing you do so well—your company needs to profit from it. Which means you need to distinguish that product or service offering in a marketplace crowded with increasingly commoditized widgets.
Differentiation is key. And in this workshop, you’ll learn how to set your product or service apart, even from your own existing product lines. We’ll look wide and deep into the competitive landscape and, identify existing and potential customers' perceptions, challenges, and opportunities.
BlueByrd arms your sales and marketing team with a highly detailed, researched, and strategic playbook capturing everything from the one-day workshop. Including the extensive research done by our senior marketing consultants, and proposed next steps to meet the discussed goals and objectives for your product.
Outline strategic product goals for today and the future.
Define the buying committee and how they make buying decisions.
Identify the competitors in the market, their market share, and how to take more than your fair share of it.
Discuss what makes your product different from the competition.
Go through a powerful storytelling exercise that will position you for success.