70-90% of all acquisitions fail to live up to investor expectations. And after all the time spent in the long and complex acquisition process, the last thing you want is for your portfolio company to not reach ROI goals.
After you add a new company to your portfolio, it’s time to switch from acquisition mode to commercial mode. A solid marketing strategy can put your portfolio company on a path towards growth and market success. We know you’re busy, so we’ve put together a quick guide on steps to drive revenue for your portfolio companies.
In this checklist, you’ll learn: