Private Equity Checklist

Drive Revenue for Your Portfolio Companies

70-90% of all acquisitions fail to live up to investor expectations. And after all the time spent in the long and complex acquisition process, the last thing you want is for your portfolio company to not reach ROI goals.

After you add a new company to your portfolio, it’s time to switch from acquisition mode to commercial mode. A solid marketing strategy can put your portfolio company on a path towards growth and market success. We know you’re busy, so we’ve put together a quick guide on steps to drive revenue for your portfolio companies.

In this checklist, you’ll learn:

  • How to put together an effective communication strategy around the acquisition to all key stakeholders for a smooth transition.
  • The importance of understanding brand perception and questions you need to ask yourself to uncover the true perception of your brand.
  • How to craft a compelling position to make sure your product or services are getting in front of the right customers, in the right place, at the right time.

Download the Checklist