Go-to-Market Strategy Workshop

Spend a Day with BlueByrd's Experienced Marketing Consultants to Determine the Best Path Forward

Revenue growth is ahead >>>
Get in Touch
Photo of BlueByrd CEO Richard Byrd conducting a Go-to-Market Workshop.

Are you entering a new market or still trying to figure out how to capitalize on your current one?

BlueByrd’s one-day Go-to-Market Strategy workshop will help you define your best opportunities in light of your business goals and revenue targets. You’re far more than a commodity. We’ll show you how to strategically differentiate your company and lay out a path to achieving elusive success.

We spend one full day looking at your strategic business goals today and in 3-years, who your audience is, what problems they need help solving, and how to communicate with them. Then you are left with a better idea of your customer, their needs, and how to approach them.

How we approach a one-day workshop:

Determine the Goal

Outline strategic business goals and objectives for both today and in the future.

Measure Success

Uncover the leading and lagging indicators you should be tracking to ensure success.

Define the Audience

Define the ideal customer, determine how they make buying decisions, and what drives their urgency.

Plan for Competitors

Devise a plan that helps maximize your strengths to outflank and outmaneuver the competition.

Uncover Your Sustainable Competitive Advantage

Determine what makes you uniquely different from your competitors.

Remove the Roadblocks

Understand and discuss any external and internal obstacles to success, and create plans to deal with them.

Free eBook: Diagnosing an Underperforming Company

This past decade has brought stiffer competition, more customer profiles, and longer sales cycles—all pushing back against your sales and marketing efforts. This ebook provides insights for navigating those new realities, even leveraging them to your advantage.

Cover image of BlueByrd's award-winning, free eBook: Diagnosing an Underperforming Company.

Companies we’ve consulted with

caterpillar logo
sma technologies logo
weir logo
hill and griffith logo
proler industries logo
winfrey logo
nkw logo
Diax Labs logo
belmont village logo

Let's get started.

Your company will walk out of the workshop with a tentative plan in hand, and 3-4 weeks later, we'll deliver a full playbook outlining how to proceed and succeed.

The Go-to-Market workshop is an intense day of thinking and debate—but it's worth the final outcome: strategic alignment and growth.