BlueByrd’s one-day Go-to-Market Strategy workshop will help you define your best opportunities in light of your business goals and revenue targets. You’re far more than a commodity. We’ll show you how to strategically differentiate your company and lay out a path to achieving elusive success.
We spend one full day looking at your strategic business goals today and in 3-years, who your audience is, what problems they need help solving, and how to communicate with them. Then you are left with a better idea of your customer, their needs, and how to approach them.
Outline strategic business goals and objectives for both today and in the future.
Uncover the leading and lagging indicators you should be tracking to ensure success.
Define the ideal customer, determine how they make buying decisions, and what drives their urgency.
Devise a plan that helps maximize your strengths to outflank and outmaneuver the competition.
Determine what makes you uniquely different from your competitors.
Understand and discuss any external and internal obstacles to success, and create plans to deal with them.
This past decade has brought stiffer competition, more customer profiles, and longer sales cycles—all pushing back against your sales and marketing efforts. This ebook provides insights for navigating those new realities, even leveraging them to your advantage.
Your company will walk out of the workshop with a tentative plan in hand, and 3-4 weeks later, we'll deliver a full playbook outlining how to proceed and succeed.
The Go-to-Market workshop is an intense day of thinking and debate—but it's worth the final outcome: strategic alignment and growth.