Diagnosing an Underperforming Company 

Over the past 10 years, competition has grown stiffer, customer profiles have changed, and sales cycles have grown longer and longer. These worrying trends all have sweeping repercussions for sales and marketing efforts. Our clients—technically focused business-to-business (B2B) firms in numerous industries—are now facing threats from every direction and at every step of the sales and marketing journey. 


This ebook was written for business leaders that are not satisfied with the growth trajectory of their company. It highlights the elements that are holding many businesses back today. 


Things you will take away:

  • New threats to B2B companies

  • Changing customer profiles

  • How to shorten sales cycles

  • 3 drivers that deliver sustained business success

  • Developing a holistic approach to marketing

  • Options to address growth challenges

  • Building a turnkey strategy for success


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