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Marketing Associate



July 1, 2022

Seniority: Associate Level, 2-5 years

The Marketing Specialist is an associate-level role and is responsible for supporting the execution and implementation of digital and traditional marketing campaigns for BlueByrd and our clients.

This role is largely a utility support role, and is excellent for an associate-level marketer who wants to gain hands-on experience running marketing campaigns, coordinating with clients, working with creative teams, etc. They will be customer-facing and interact with many of our partners, so they must be an excellent communicator, have lots of enthusiasm, and be ready to contribute. The day-to-day responsibilities will shift with the needs of the business and our clients but will always be in the realm of marketing and project support.

This role is a great opportunity for a generalist to gain exposure to multiple areas of marketing prior to deciding on a specialization. The marketing specialist will work on many different kinds of projects, including (but not limited to):

  •  Brand awareness and lead generation campaigns
  •  Social media campaigns
  • Search and programmatic campaigns
  • Content marketing campaigns
  • Website builds and website strategy
  • Email/automation workflows and campaigns

Essential Functions

The Marketing Specialist will:

  • Act as a support role for Fractional CMO’s
  • Interact with clients/vendors/partners on an as-needed basis
  • Engage in minor market research to support client initiatives
  • Manage content for client websites in multiple content management systems
  • Implement email marketing campaigns and workflows in multiple marketing automation tools
  • Coordinate and implement social media campaigns, both paid and organic
  • Mild graphic creation using pre-defined templates
  • Support media team in execution of paid media campaigns, including search, programmatic, video, etc.
  • Implement tracking protocols and pixels using Google Tag Manager
  • Report weekly internally and monthly to clients on campaign performance and health
  • Identify opportunities for improvement for client campaigns and websites
  • Assist with continuous development of reporting and measurement processes
  • Other hands-and-feet marketing assignments as needed to support our clients’ campaigns
  • Keep pace with search, display, and social media industry trends and developments


  • Bachelor's degree in Marketing, Communications, Business or equivalent field, or 3 years applicable experience in lieu of degree
  • 2-3 years of experience, preferably in an agency
  • Comfortable working in HubSpot, Mailchimp, Pardot, Sprout Social, LinkedIn Advertising, Facebook Business Manager or other social media, email marketing or automation platforms
  • Working knowledge of analytics platforms such as Google Analytics
  • Strong writing and communications skills
  • A sustained curiosity about marketing
  • Outstanding organizational skills with the ability to manage multiple projects and clients
  • Aptitude in problem solving and strong attention to detail


  • Internship experience at a marketing agency
  • Working knowledge of a content management system
  • Experience managing social media campaigns
  • Experience creating presentations

Ready to apply?

Send an email to us at with the job you're applying for, your resume, and a why you're interested in joining the BlueByrd team. We will get back to you as soon as we can.