The Marketing Analyst is an associate-level role, and is responsible for researching, optimizing, and reporting on client marketing strategies. The Marketing Analyst will be chiefly responsible for helping to determine KPIs, establishing dashboards and reporting cadences, and analyzing campaign performance to determine appropriate recommendations for improving performance.
The Marketing Analyst will also play a key role in the client research process, from pre-sales through project execution. This may include tasks such as competitor analysis, defining addressable markets, and determining customer profiles. These activities, along with more direct forms or research, will empower the Marketing Analyst to contribute to the creation of marketing strategies.
The Marketing Associate will:
- Work with strategists to determine KPIs for client strategies and campaigns
- Design, build, and maintain visual dashboards to track key metrics
- Implement tracking protocols and pixels using Google Tag Manager
- Report weekly internally and monthly to clients on campaign performance and health
- Identify opportunities for improvement for client campaigns and websites
- Assist with continuous development of reporting and measurement processes
- Research clients and their competitors, and compile research into meaningful analysis
- Participate in direct qualitative research with client stakeholders and customers
- Develop and implement quantitative research projects when appropriate
- Help campaign managers define appropriate audience segments
- Help campaign managers with A/B and multivariate testing
- Assist strategists in user experience and content strategy
- Assist strategists in the creation of strategy playbooks
- Bachelor's degree in Marketing, Communications, Business or equivalent field, or 3 years applicable experience in lieu of degree.
- 2-3 years of experience in reporting and analytics
- The ability to succinctly formulate and describe a testable hypothesis
- This person should be naturally curious. This role requires looking at trends in data and figuring out causal relationships, or at least defining testable hypotheses to determine causal and contributory relationships.
- Working knowledge of analytics platforms such as Google Analytics
- Working knowledge of marketing automation systems and CRMs (enough to pull the right data for analysis)