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Case Study

BlueByrd helped a middle-market investment bank increase its LinkedIn following by 904% and garner 582,000 brand impressions in less than a year.

Situation

The company was unsure how to utilize its social media in a way that made sense to its audience
The company's target audience was active on LinkedIn but there was no clear content strategy on how to engage them

Approach

Created a topic calendar for LinkedIn that shared relevant and educational information for their target audience
The social strategy aided in the larger thought leadership strategy
Trained their team to engage with the company's content
Utilized the sales team to target the correct audience
Attended over 100 events throughout the year, which allowed us to tag attendees and increase overall impressions and engagement

Impact

Increased LinkedIn followers by 904%
Garnered 582,000 brand impressions
Achieved a 12.7% engagement rate (the average LinkedIn engagement rate is 3.16%)

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