BlueByrd launched an email campaign that generated initial sales of over $50,000 and 31 SQLs for a chemical packager and distributor in just 30 days
Situation
A chemical packager and distributor has two divisions at the company, but only 25% of their chemical customers were waste disposal customers
The company wanted their chemical customers to understand the cost savings of bundling the two services and how it would increase efficiencies in managing logistics, the account itself, and come with a higher level of customer service from a vendor that has insights into the operations of the company
Approach
Launched an email campaign that cost $0 and consisted of 3 plain text emails to send to key customers on behalf of the Company’s sales reps
Strategically used plain text emails to make the communications seem more personal, simple, and appealing to blue-collar workers
The email campaign lasted for 3 weeks, and the goal was to increase gross profit and wallet share by enticing customers to bundle their chemical orders with the waste disposal service
Impact
Generated sales of over $50,000 in gross profit within the first 30 days following the last email
Garnered 46 email responses and 31 SQLs
Emails received a 23.89% open rate
Achieved a click-to-open rate of 20.1% and a click-through rate of 4.98%
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