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Case Study

BlueByrd helped a leading supplier of custom casting solutions grow its social media following, garnering 105,022 organic impressions.

Situation

The company had 125 years of metal casting experience by lacked a presence on social media
The company's target audience was active on LinkedIn but there was no clear content strategy on how to engage them

Approach

Developed the social strategy to engage with current customers, potential customers, and industry experts
Created a topic calendar for LinkedIn, Facebook, and Twitter that shared educational information for their target audience
Designed professional, branded graphics to successfully execute the strategy
The company attended many trade shows and conferences throughout the year, which allowed us to tag attendees and increase impressions and engagement
Monitored social media progress via Sprout Social analytics
Leveraged the data to better understand the target audience and improve organic performance
Sent monthly analytic reports to the company to share our findings, analysis, and recommendations

Impact

Garnered 105,022 brand impressions
Earned 8,783 engagements and 4,466 post clicks
Achieved an 8.4% engagement rate (average LinkedIn engagement rate is 3.16%)

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